Treatment

Boy Vs Girl

Boy, Girl come to a field
- paint all set up over a white sheet.
- couloured water fight, girl and boy chucking water at each other over white sheet, both wearing white tops.
-Girl then runs away

Return to a house
- have a food fight in the kitchen, throw coloured jelly, rice
-run upstair

Go into a bedroom
Pillow fight on a double bed, with bright coloured pillows, feather flying around

Cutting between band and dancers behind.

Intial Ideas (brain storm)

Intial Brain Storm Ideas

- A general theme of very bright colours, out of ordinary
- Open with people playing with lego, acting out the scenes to follow in Lego
(Bright Colours)

- Bright coloured nail varnish




A group of brightly dressed girls run down an empty (obscure fast forwarding) (Lily Allen Style dress wear) - Bright dresses and heals, dark hair with hairbands




Then setting up a picnic ...





Picnic, really typical layout, straw busket red checked picnic cloth.





Strange people then run up around and join the picnic:

Clowns

Magicians

Bunnys






Girls in abscure tutu and fairy wings

The band would be dressed in black and white but have bright neon assceorise. They would be in a playground, with bright coloured playground appartus.


The ending:

- Cut back to person playing with Lego fallen asleep
- swings swinging on its own, creaking alone in the playground

The Video would cut from the band performing and what is going on with the picnic. There would be no obvious real time during the picnic shots, as varouis people would join and leave. Packing away of the picnic, and arriving at the picnc would not be in order.


The Building of lego would begin and end the video

Intial ideas (video)

Intial Video Ideas

The White Stripes - Fell In Love With A Girl

The use of Lego

Idea: Someone is palying with Lego acting out what is going to follow in the music vodeo with the lego. Then at the end cut back to it with the person who had played with the lego fallen asleep

Intial ideas (video)

Intial video ideas

Cansei de Ser Sexy - Off the Hook

Idea: Dull location with bright dressed artists to contrast.

The lyrics relationship with visuals is at times contradictive
Lyrics "standing so still" Visuals she is fidgeting and her movement is amplified.

The image of the band is shown as quirky individual and differnt. Strange movement in video. The Video is very low budjet and not at all main stream.

The video is performanced based, with many solo instrumentals

Intial Ideas (tracks)

Intial Track ideas

CSS - Patins
CSS - Off the Hook
DJ Bounce - Why do i Love you
Dj Bounce - Close to you
Yelle - Je veux te voir
The automatic - roaul

Research (Tracks)

Track Research

Lego - Maccabeeeeees
about your dress - maccabeeeeeeees
first love - maccabeeeees
spit at stars - jack penate
The fever - the tremors
When the nights are... - the tremors
backfire - backfire at the disco
good times - go faster
tell me - the moths
never meant to hurt- good shoes
october first account- be your own pet
Bucky - M.I.A
Je veux te voir-Yelle

Research into Music videos

Analysing Music Videos

Ok Go - Here it goes again
Genre: Rock

The relationship between lyrics and visual doesn't appear tobe specifically Illustrtion, amplification or disjuncture.
It shows some illustartive relationship
Lyircs "our car is going over the curb", VisualsThey go over the treadmill
The visuals do not vary enough, it has one location and is one shot.

The music and visuals Illustrate each other.
For exaple when there is no music the artist are all still. When the music begins they start to move.
They dance and move to the beat of the song very evidently throughout the video. They make very drastic movements during heany beats of the song.

The video is very unusual and the record label are going for an alternative look for the video to promote it.

Research (tracks)

Track research - cutting down on the groups Track selections

My Faveriote 3 from the group selection
Who's Gonna Sing? - Prototypes
Processed Beats - Kasabian
Creeping up the Backstairs - The Fratelli's

My Least faveroite 3 from the group selection
The Start of Something - Voxtrot
Bohemian Like You - Dandy Warhols
Place Your Hands - Reef

Intial Ideas (actors)

Intial actor ideas


Clown - Sezan
Tutu fairys - Hannah, Toni
band - Beaty, Paul??
brightly dressed people, attending picnic (Lily allen style) - catherine, Zoe Jasmine

Intial Ideas (actors)

Intial actor ideas

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Intial Ideas (shots)

Intial shot ideas

- long shot, tightly framed swing swinging
- Going back and forth filming over the shot shoulders of people playing tennis, following tennis ball
- Camera arching around Picnic
- camera tracking girls running towards picnic table
- Long shot of people going past trees and re-appearing

Intial Ideas (Locations)

Intial location ideas

- Park
- Field
- Childrens playground
- Tennis court

Research (Indie Record Label)

Indei Record label Research

"An independent record label (or indie record label) is a record label operating without the funding of or outside the organizations of the major record labels. "

Target audeince Ideas

Many of our potential songs fall in or partly into Indie music, as well as nu rave.
Indie music as a broad appeal and has recently become very populular with young males and females (around 13-23).
Our intial target audience therefore should be the same as well has the secondary audience being males and females in a broader age group.

Indie music consumers often enjoy indie music with other parts of culture hand in hand. Such as the way they dress is often distinctive. Many adapt an individual style however as Indie music and culture has become more common a distinct style has been set.






Indie Music often features in many music festiavls. As well as Raves and parties, It is also personally consumed on ipods and computers.

Research (music videos)

Music Video Research

Avril Lavigne - Girlfriend

The visuals illustrate the lyrics
For example:

• Lyrics - "I don't like your girlfriend" Visuals - Trys to swing a golf ball at his girlfriend
• Lyrics - "wrapped around my finger" Visuals - Immitates it by swirling her little finger
• Lyrics - "you, you" Visuals - Points
• Lyrics - "want to be your girlfriend" Visuals - wraps herself around the boy
  
  The visuals illustarte the music:
• Often the danceing fits in with the music beat.
• The video gets faster paced during the faster music and slower paced when the music gets slower.
• There are far more cuts to differct action as well as there is much more movement in the fast paced bit of the music.
• When it is slower there are longer shots of the same sort of shot.
  
  There is a solo of her playing the guitar

Avril's Image Change

The music video is different to her older videos, this one is more obvioulsy sexualised, she has had a new image. Her old trademark look from her older album, has gone, the mousy long brown hair. She has Blond hair for most of this video, her out fits are much skimpier in this video than previous. She has a slight change of imaage she follows with the rest of her music videos from her new album. It is possible she has reinvented herslef by her record company to sell tracks.
Althrough he image of dressing punk and grunge is still there. She is wearing checks, skull, stripy socks and gothic jewlellery. She is more girly there is a lot more pink in her outfit and she is more sexualised.


There is also the motif of the Pink heart with the cross bones, this appears in the background of the video, it features also on her album cover, other videos and on her clothes.




Avril Lavigne - I'm with you

Typical video showing her previous image

There are a few of her face posing e.g finger on her lips, which is also sexualising her. as it emphasises the mouth. There are a lot of repetative shots of close ups of her when she has the blond hair. There are also quite a lot of shots of her upper legs, which is putting her on sexual dispaly. She is wearing quite a skimpy outfit shorts and fishnet tughts.
Th camer looks up at her standing, lookin up her leg, which does sexualise her. it also does the oppositea few times on her upper body almost lookin down on her breasts.
The dancing also sometimes sexualises her, specially when ehs is with the man, and dancing round him, getting herself close to him. She is wrappinh her self round him, in a flirtatios way.

She dances in front of the mirror and the camera is placed so the audience is the mirror seeing what is reflected.

The music video is half peformance based as she has her dancing and singin and the rest od her band in a lot of the video. It is also narrative based as it shows the narrative between two girls and a boy.

Research (music Video)

Music Video research

Lily Allen - Smile
Ska/Pop

Genre Signifiers:
The bright coloured clothing and make up worn by the artist
Lots of closes ups of the atist singing, posing towards the camera
Artist wearing make up, hair sytled

The lyrics are illustarted by the visuals;
for example:
Lyrics - "just sat by myself all day" - Visuals - Artist sitting on her own
Lyrics - "now your calling me up on the phone" - Visuals - Appears to be the ex-boyfriend she has been talking about now on the phone
Lyrics - "it makes me smile" - Visuals - Artist smiling

The music is illistrated by the visuals;
for example:
- During the chorus the music gets faster, and what is going on in the visuals gets fatster, as more action occurs. The camera moves faster
- At the beginning of the song, when the beat first starts, she chews the chocolate to the beat
- During the music video, the camera cuts on the main beat of the song

There are close ups, showing the artist, they show her face clearly, showing her make up and they show clearly her clothes. This is amplfyinh her image, as her main image is being unique. They show her colourful clothing style and she is wearing dress and trainers with lots of jellewery, head scraves, which is what she is well known for wearing.

Lily Allen in her other videos, wears simular clothes, bright dresses, bright shoes, bright scarfs in her hair

Most of her other videos (e.g Alfie, LDN). Show her acting out the lyrics, and showing it to be narrative. There are also usually many Ms of her lookin into the camera.




However her usual look, is not in the 'Littlest things' video. The video is in baclk and white not showing her usual bright coloured look. Her look is alos differnt it is more sophisticated than her usual unique brigh coloured look. SHe is wearing simple jellweery and her hair is in a neat formal lookin bun.She is alos werain a coat with a coller making her looking smart. However the same MS of her singing into the camera is used throughtout.

There are many MS of her showing her lookin at the camer and the top half of her dress. It is used a a repeated image, a visual hook.

There is references to the notion of looking
While the people she has paid mug and beat her ex boyfriend in the video she watches laughing round a corner out of sight to him.

The video is mainly narative based

Research (Album Covers)

Justin Timberlake album cover Research

research (album covers)

Album cover; Justin Timberlake Research

The main image is of Justin Timberlake himself.
The layout as a simple and stylish look, white and silver
it looks modern which would appeal to the target audience, which are teeanagers who care about the looks.
The layout is again simplistic which gives it a fashionable edge
Both front and back covers have only one image on plain background

The text on thr front cover goes through the middle of the cover, makin it look like a strips with the flooring strip at the bottom as well.
it splits the cover. The cover is ver linear based and has all smooth lines, giving it a modern feel
The word 'Justin' is in red making it stand out, which is the most important part.


The image on thre front cover is Justin in a simple black suit, which also is quite plain and modern looking. He with the text stands out as the background is a light colour.

The album cover also has the word future, which with the style of the cover very much compliments, making thwe cover look sheek.

The glitzy disco ball adds a futeristic look with it being silver and shiny.

The front cover with the picture of Justin timberlake helps to promote the CD, it has the mane generic factor of his music which is him himself. He is very well known for his looks. He looks well dressesd appealing to his audience young peopole, teenagers and teenie boppers (11-13). Who are generally very looks concerned.

He with the disco ball signify pop, as it all about dancing. And his pose signifies more hip/hop. Which signifies him. As he is represented by being a good dancer.

The cover shows he is very main stream, as it very simple yet flashy. It is very cotrolled and glossy looking.