Analysing Music Videos
Ok Go - Here it goes again
Genre: Rock
The relationship between lyrics and visual doesn't appear tobe specifically Illustrtion, amplification or disjuncture.
It shows some illustartive relationship
Lyircs "our car is going over the curb", VisualsThey go over the treadmill
The visuals do not vary enough, it has one location and is one shot.
The music and visuals Illustrate each other.
For exaple when there is no music the artist are all still. When the music begins they start to move.
They dance and move to the beat of the song very evidently throughout the video. They make very drastic movements during heany beats of the song.
The video is very unusual and the record label are going for an alternative look for the video to promote it.
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