Research (music videos)

Music Video Research

Avril Lavigne - Girlfriend

The visuals illustrate the lyrics
For example:

• Lyrics - "I don't like your girlfriend" Visuals - Trys to swing a golf ball at his girlfriend
• Lyrics - "wrapped around my finger" Visuals - Immitates it by swirling her little finger
• Lyrics - "you, you" Visuals - Points
• Lyrics - "want to be your girlfriend" Visuals - wraps herself around the boy
  
  The visuals illustarte the music:
• Often the danceing fits in with the music beat.
• The video gets faster paced during the faster music and slower paced when the music gets slower.
• There are far more cuts to differct action as well as there is much more movement in the fast paced bit of the music.
• When it is slower there are longer shots of the same sort of shot.
  
  There is a solo of her playing the guitar

Avril's Image Change

The music video is different to her older videos, this one is more obvioulsy sexualised, she has had a new image. Her old trademark look from her older album, has gone, the mousy long brown hair. She has Blond hair for most of this video, her out fits are much skimpier in this video than previous. She has a slight change of imaage she follows with the rest of her music videos from her new album. It is possible she has reinvented herslef by her record company to sell tracks.
Althrough he image of dressing punk and grunge is still there. She is wearing checks, skull, stripy socks and gothic jewlellery. She is more girly there is a lot more pink in her outfit and she is more sexualised.


There is also the motif of the Pink heart with the cross bones, this appears in the background of the video, it features also on her album cover, other videos and on her clothes.




Avril Lavigne - I'm with you

Typical video showing her previous image

There are a few of her face posing e.g finger on her lips, which is also sexualising her. as it emphasises the mouth. There are a lot of repetative shots of close ups of her when she has the blond hair. There are also quite a lot of shots of her upper legs, which is putting her on sexual dispaly. She is wearing quite a skimpy outfit shorts and fishnet tughts.
Th camer looks up at her standing, lookin up her leg, which does sexualise her. it also does the oppositea few times on her upper body almost lookin down on her breasts.
The dancing also sometimes sexualises her, specially when ehs is with the man, and dancing round him, getting herself close to him. She is wrappinh her self round him, in a flirtatios way.

She dances in front of the mirror and the camera is placed so the audience is the mirror seeing what is reflected.

The music video is half peformance based as she has her dancing and singin and the rest od her band in a lot of the video. It is also narrative based as it shows the narrative between two girls and a boy.